In the days before mass production, mass distribution and mass media, when customers knew the butcher, the baker, and the candlestick maker by name, they made little distinction between the seller and the product or service offered.
FORBES: Can't Buy Me Love: Marketing Reconnects With Our Pre-Industrial Roots
In the future, there will be less mass marketing, mass media and mass distribution.
Just as Google calms the chaos of the web with a clean white page, other companies are working on the filtering technologies that could counter-intuitively, perhaps make the era of participatory media more serene than the era of mass media.
But Mary-Lou Galician, head of media analysis and criticism at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University and editor of The Handbook of Product Placement in the Mass Media, is not so sure its working.
Indeed, they may conform to the biological norm, whereas mass-media audiences may have been an aberration.
ECONOMIST: Blogging is just another word for having conversations
Mass-media demands for a simple, sensational, easily polarizing story drives the policy debate in this direction.
But even mass-media advertising will continue to have a role, at least for the foreseeable future.
ECONOMIST: Now they have assumed power, what will consumers do with it?
The Olympics, like many other corporate, political, and mass-media events of our times, suffers from a draining sanitization.
FORBES: Passion Beats Sanitization To Gold in Olympics Media
Yvonne Bauer, 34, is the fifth generation of her family to run a German mass-media company started in 1875.
FORBES: Youngest Billionaires in the World, Led by the Facebook Four
Sure, we lose some of the water-cooler elements of live, mass-media broadcast.
That of course will change with the advent of new technologies such as digital television, and Mr Pittman's mass-media instincts will be useful here.
Numerous interviews to the national mass-media reported the details of last UNESCO projects that surely will raise public awareness about the role and projects of UNESCO in Uzbekistan.
Just before midnight Tuesday, a dispute between satellite provider DirecTV and mass-media company Viacom led to nearly 20 million customers losing access to 26 channels Viacom owns.
Rather than circumscribe my worldview, the Internet in general, and RSS in particular, have vastly increased the diversity of my information consumption compared to the heyday of mass-media offline publications.
FORBES: How The Shutdown Of Google Reader Threatens The Internet
The first movement, "The New Normal, " captures the shock of the attacks as they're depicted in the opening pages of the book, followed by a return to a state of mass-media sedation.
Green Mountain seemed to have adopted the policy of explaining this only to a handful of influential analysts, expecting that it would make the rounds of important investors that way, without making any mass-media splash.
Participants welcomed another new law in the pipeline, on the transparency of state institutions to the mass-media, as another effective legal instrument to exercise the right to access information, which is judged to improve good governance and civil society participation in decision-making.
The mass media, that is to say the print media and television, is the main vector for making the Organization visible to the general public.
How consumers obtain information on products and services is moving from traditional advertsing and PR (public relations) focused through mass media to networks with common interests in social media.
FORBES: Compete to Win, Don't Play "Catch Up" - Colgate's Big Opportunity
Generally speaking, people who have faith in democracy welcome participatory media, whereas people who have reservations will be nostalgic for the top-down certainties of the mass media.
Simply nowhere in the mass media have I seen it reported how strong third-quarter earnings were.
Mass media largely gave it the ability to control the message about its products.
Mass media buys are expensive, and niche voter groups can be difficult to reach.
In the early 2000s, the Internet was eclipsing other mass media like print publications and broadcasting.
FORBES: How The Shutdown Of Google Reader Threatens The Internet
"People don't actually read newspapers, " quipped the great student of mass media, Marshall McLuhan.
People will still write books, and some mass media are likely to survive in some form.
BBC: NEWS | Technology | The changing mix of money and media
The company delivers mobile news alerts, sports scores and fantasy sports updates from mass media brands.
FORBES: America's Most Promising Company Is Redefining Mobile: Meet 3Cinteractive
Phase Three: Escalation phase, prior to conflict and confrontation with the rulers, through utilizing mass media.
CENTERFORSECURITYPOLICY: The Muslim Brotherhood: the enemy in its own words
应用推荐