Huawei sells Cisco-type routers at a fraction of Cisco's price and gets a boost from IBM's marketing know-how.

FORBES: The Challenge From China

Hong Kong's capital, international links, and management and marketing know-how can complement China's technological and human resources to great mutual advantage.

CNN: Clean and Creative

The idea, basically, is that the projects are too expensive and high-risk for one company, and that Amgen will contribute manufacturing expertise while Watson will deliver marketing know-how.

FORBES: Amgen And Watson Join Forces To Develop Generic Cancer Drugs

Ms. Gordon, the former IT manager, says the program showed her that it was customer-marketing experience, not financial know-how, she needed to move up.

WSJ: TI Battles a Line-Job Gender Gap

He has also demonstrated he is capable of marketing any dangerous item, such as missile know-how to Pakistan or nuclear technology to Iran.

FORBES: Magazine Article

Intel takes its know-how in digital technology, manufacturing and marketing to team up with content providers to effectively create a parallel universe for content, a shadow alternative to cable networks.

FORBES: Intel A Player In TV? History Says No

But the deal between AOL and Unilever, the world's largest advertiser, will build on traditional ad arrangements by including clauses on sharing internet know-how, and knowledge on customer feedback and marketing, the firms said.

BBC: Unilever and AOL seal 'landmark' ad deal