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These three takeaways are just the tip of the iceberg as organizations work to successfully globalize the marketing function.
FORBES: Global Marketing: What You Need to Know
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Because of this, there are higher expectations of the results marketing can deliver and a corresponding increase in and accountability for technology budgets allocated to the marketing function.
FORBES: To Improve Marketing, Look No Further Than Your IT Department
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Some of these changes involved the reduction of a small percentage of marketing positions, to better align our resources with our business needs and clarify roles across the marketing function.
FORBES: Microsoft Reportedly Cutting 200 Marketing Jobs
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In these conditions, protest and bluster function as marketing tools.
ECONOMIST: Labour and the unions need each other more than ever
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When I joined Teradata-Aprimo as CMO nearly three-and-a-half years ago, I was asked to be a change agent to help elevate our marketing to a more strategic function.
FORBES: The CMO Whisperer: Five Insights To Drive High-Performing Teams
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The decrease is primarily attributable to the continuing effects of actions taken in conjunction with Clearwire's cost cutting initiatives in 2011 including lower employee-related expenses resulting from headcount reductions and outsourcing of the customer care function, reduced marketing spend, as well as decreased selling commission expense associated with our no-contract product offering which was launched at the beginning of 2012.
ENGADGET: Clearwire sees wholesale revenues dip, LTE delays as it posts a $41.3 million net loss in Q3
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Employees work in "neighborhoods" defined by job function, such as marketing or finance, so workers sit near those they interact with regularly in the course of a workday.
WSJ: Warming Up to the Officeless Office
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Most marketing techniques exploit human psychology but their delivery is a function of the available technology.
FORBES: Sales vs. Marketing -- Marketing Always Changes
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Having a mastery of a particular function such as finance, support, marketing, or engineering is a necessary, but not sufficient, condition for success.
FORBES: A New Era -- the Era of the Customer
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It is time for the CMO and the CITO function to work together much more closely to make the most of the panoply of marketing capabilities now available.
FORBES: How Real-Time Marketing Technology Can Transform Your Business