For some observers, however, lowering prices is a requirement simply to maintain market share.
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The Washington Nationals are lowering prices for premium seats and keeping general ticket prices the same.
They might also cover the start-up costs of suppliers, lowering prices of green-building expertise and materials.
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Evidently the crew in Redmond doesn't see piracy as a problem to be fixed by lowering prices.
Besides lowering prices, the company is also attracting new users through free usage under AWS Free Usage Tier.
So, overall, the health care act should be lowering prices for prescription drugs over the next few years.
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As the number of foreclosures increase, the housing glut increases, further lowering prices.
With the summer driving season coming up, Brian Unger offers some creative solutions to lowering prices at the pump.
Li Ka-shing, Asia's richest man, is lowering prices on apartments developed by his flagship Cheung Kong (Holdings) Ltd.
Wal-Mart's revenue growth line is so strong, the company is thinking of lowering prices further rather than increase gross margins.
Lowering prices abroad to make medicines affordable to a broader swath of the population has resulted in higher emerging market sales.
Of course, since the way to steal business from a competitor is by developing better products and lowering prices, consumers will lose.
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By getting rid of an entire swath of middlemen, and lowering prices for all of us, he turned himself into a multibillionaire.
"We are very focused on lowering prices for our customers, " says Fox.
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Were the Armenian-Azerbaijani and the Armenian-Turkish borders to open, goods would flood freely from east to west, lowering prices and increasing supply.
Plus, cloud is lowering the barrier of entry for outsourcing providers, which will in turn multiply their numbers, heightening competition and lowering prices.
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And, as well as cutting the cost of gasoline, Wal-Mart is lowering prices on grocery items even as food prices generally are trending higher.
That's supposed to make more energy happen within the U.S. borders, eventually lowering prices and providing more breathing room in times of tight supply.
Drug companies fixated on maintaining high prices in the West have long resisted lowering prices in poorer countries so more people could afford them.
Their success, and this is contrary to the popular narrative that says they exploit the little guy, is often a function of lowering prices too.
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When it comes to promotions, try everything first before lowering prices.
They have the advantage of being closer to true markets, such as stock exchanges, and thus better at lowering prices and improving liquidity by matching buyers and sellers.
It would also increase trade across the system, lowering prices.
Excess inventory is the enemy of home-builders, as it means adding to the supply (their business) would only serve to further misalign supply and demand, in time lowering prices.
In general, retailers have learned to focus far more on lowering prices, and in particular to stock a larger proportion of products at the low end of the price range.
Karen Prentice of the Scotch Whisky Association - the body which represents the industry - says that, if Tesco is committed to lowering prices, it is going about it the wrong way.
You could try to increase total sales by lowering prices, but if you face a downward sloping demand curve then maximum profits will always occur at a lower production level than maximum revenue.
Participating restaurants offer up a fixed number of tables per night, making VillageVines a tool for them to move unused inventory without lowering prices across the board, as Gilt does with designer clothing companies.
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