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Peering into the cost side of plaintiff lawyers' business is easier these days because bids for ads tied to key-word searches, or clicks, are visible on Overture.
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According to Comscore, it's the most visited fitness site with 7 million users (162 million page views in January), but Spark has taken a low-key, word-of-mouth approach compared to its big bucks advertising competitors like Weight Watchers.
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In comparison to the key word approach, machine-assisted review is much more accurate, faster and cheaper.
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Those who want to help should focus on spreading the word -- awareness is key, he says.
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Click-outs are not growing at a meaningful pace, and key word purchases are highly contested.
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