Joule was founded specifically to sidestep the failures of previous biofuel companies, particularly algae-based biofuel efforts.

FORBES: Audi Places Its Biofuel Bets On Joule

The law of the conservation of energy, so significant in science and philosophy, was formulated four times independently in 1847, by Joule, Thomson, Colding and Helmholz.

NEWYORKER: In the Air

Rather than grow and harvest biomass, such as wood chips or algae, and then process that into fuel, Joule has engineered microorganisms to secrete fuel and chemicals, including ethanol and diesel.

FORBES: Audi Places Its Biofuel Bets On Joule

As for the future, keep your eyes on outfits like Joule Assets, which are pioneering complex platforms that integrate supply and demand-side solutions to deliver game-changing solutions for high-end power needs.

FORBES: Perfect Power: Clean Energy's Killer App

Last week, Joule commissioned a demonstration plant in Hobbs, New Mexico for its radical approach of directly making ethanol from sunlight and CO2 on a fraction of the land used with traditional approaches.

FORBES: Audi Places Its Biofuel Bets On Joule

The Eureka moment has given way to a more gradual evolution of ideas as global teams of both scientists and engineers replace the often isolated and lucky inventions of the likes of Thomas Newcomen, James Joule and Michael Faraday, he states.

BBC: NEWS | Technology | Lecture highlights need to share

Boutique properties like the Soho House were the first to get in on the action, and other hotels followed suit, from Hotel Frasano's Phillipe Starck-designed rooftop pool in Rio de Janeiro to the Joule in Dallas, where part of the pool hangs off the building.

CNN: Spectacular hotel rooftop pools