Rather, it is the emergence of Asian airlines such as Air Asia and Scoot, or Jetstar and Cebu Pacific.
BBC: Norwegian airline prepares for global expansion
On the low-cost end, Asia-Pacific carrier Jetstar Group rents out iPads preloaded with content to passengers on some routes, too.
WSJ: Some Airlines Lend iPads for In-Flight Entertainment Systems
Jetstar said Hong Kong is one of the Asia Pacific's major travel hubs, seeing about 40 million passengers per year, while China has a market of almost 300 million passengers.
BBC: Qantas and China Eastern plan low-cost carrier
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