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Shares of Intimate Brands have held up comparatively well in a bad market for retail stocks.
FORBES: Cosmetic Improvement
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Officials at Victoria's Secret, which is owned by Intimate Brands Inc.
CNN: Victoria's Secret knows ads, but not the Web
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The upgrade coincides with a similar face-lift for many Victoria's Secret stores, run by Grace Nichols. (The two parts of the Victoria's Secret business together make up two-thirds of Intimate Brands, a publicly traded affiliate of Leslie Wexner's Limited Inc.) Stores in urban markets will lose the Victorian bordello look they now have.
FORBES: Cosmetic Improvement
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The upgrade coincides with a similar face-lift for many Victoria's Secret stores, which are run by Grace Nichols. (The two parts of the Victoria's Secret business together make up two thirds of Intimate Brands, a publicly traded affiliate of Leslie Wexner's Limited.) Stores in urban markets will lose the Victorian bordello look they have now.
FORBES: Cosmetic Improvement
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The DNA of the web must be an intimate part of the fashion brands of the future.
FORBES: Three Important Retail Trends for 2013
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In the same way that pet dogs went from living in the backyard to living in our beds, brands now have a more intimate place in our lives than ever before.
FORBES: Brand Builder Howard Schultz and His Venti Mistake
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Facebook is uniquely positioned to give brands what they need: an intimate relationship with their target audience.
FORBES: Is It Time To Revisit Facebook?
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Brands will need to make greater use of such emotional and intimate connections.
FORBES: Lucky Thirteen: Trends for 2013