The campers it rents are current models (23- and 28-footers) outfitted with high-thread-count linens, duvets, flat-screen televisions, power awnings, iPod docks, gas grills and rearview cameras to help with parking.

WSJ: Launch of Airstream 2 Go | Sites & Sightings

No wonder the rock shrink-wrapped in plastic, along patches of high-thread-count Egyptian cotton sheets underneath, to keep it from rubbing against any hard surfaces encountered didn't make the turn onto Wilshire Boulevard until the wee hours of Saturday morning, nearly eight months behind schedule.

WSJ: Levitated Mass | Arrival of a Rock Start | By Arnie Cooper