Founded in 1967, Sandler Training has helped thousands of companies become more profitable by training sales professionals with a unique selling system of techniques and guiding principles that focuses on asking questions, talking less, educating more, and knowing when to walk away.
This book will take this one guiding principle and show you how it applies to the most common questions you likely ask yourself before giving any speech.
Therapists were essentially guiding patients to remember false events, Loftus believed -- asking leading questions and telling their patients to imagine an event that might have happened.