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The lynchpin of the effort is Organizing for Action, a nonprofit run by former Obama advisers that has essentially transformed his re-election campaign into a grassroots machine to support his initiatives.
NPR: Obama Outside Groups Forming Influence Network
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And in some ways this is what happened with the Netroots movement, which provided an outlet for disaffection with the Bush administration, and developed to give Democrats a grassroots organizational advantage in the 2008 election.
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So he went into the general election with a very strong grassroots organization and tremendous goodwill.
NPR: Patrick Maintains Lead in Mass. Governor's Race
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The Obama campaign says the investment in a huge grassroots electoral machine will prove its worth on election day.
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The CPP, with deep pockets, control of the media and strong grassroots organisation does not normally have to worry about election results.
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And Karl Rove's successful 72-hour voter turnout program from 2002 and 2004, which used a grassroots network to push voters to the polls three days before Election Day, would come too late now.
CNN: In voting, the early bird skips the line
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And I think all you need to do is look at the news today at their ability to excite the base and the grassroots to contribute in the very same way that folks did in our election, and that was not -- they don't take money from PACs and lobbyists.
WHITEHOUSE: Press Briefing
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Mr Pickles, who is popular with grassroots Tories, ran the party's successful Crewe and Nantwich by-election campaign.
BBC: Pickles chairman in Tory shake-up
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And as you know, we have a historic organization, grassroots organization already underway in many of these states, encouraging people to participate in early voting between now and Election Day, absentee voting if the law allows in the state, and also persuading undecided voters.
WHITEHOUSE: Press Gaggle by Principal Deputy Press Secretary Josh Earnest aboard Air Force One en route New Hampshire | The White House
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Many of his party colleagues are heavily indebted to the grassroots organisation run by regional post-office chiefs, which can be relied upon to get out the vote come election time.
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