Today, gamification is far more than a game or a buzzword for businesses.
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Gamification is not just something for teeny little startups or for youth-oriented, sexy kinds of companies.
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And gamification in the mobile space is proving to be a success in changing behavior.
Another example is the brilliant Recyclebank, which uses gamification to inspire more people to recycle.
For companies down to get competitive about customer service, gamification may just be the way.
Gamification, by definition, is about applying game-design thinking to non-game applications to make them more fun and engaging.
He called it The Game of Work, now we wrap it in some software and call it gamification.
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Enterprise gamification requires an application of psychology and behavioral economics to incentivize outcomes.
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In business, gamification has become increasingly fashionable over the past year or two.
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Here is one scenario where a clash of perspectives on what should be the mode of sociality emerges: gamification.
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In fact, according to Gartner, by 2015 over 50 percent of organizations will be using gamification to engage employees.
If you are a marketer, then it means social media and even gamification.
Constellation believes that by 2013, more than 50 percent of all social business initiatives will include an enterprise gamification component.
FORBES: Research Summary: Demystifying Enterprise Gamification For Business
Accordingly, by 2015, 40 percent of Global 1000 organizations will use gamification as the primary mechanism to transform business operations.
But, she added, this project went beyond gamification's theory of using gaming in a non-gaming situation, such as the workplace.
The UNHCR, also known as the United Nations Refugee Agency, puts the "gamification" of a worthy message in the palm of your hand.
And that was what we call an internal gamification example, using it inside the enterprise as opposed to outside for customers.
FORBES: 'For the Win': How Gamification Can Transform Your Business
The key to mass consumer acceptance is to add social and "gamification" elements, according to Dave Wang, chief executive of Striiv.
For marketers, gamification is a very effective and genuine way to get consumers to interact and build relationships with a brand.
Online rewards program Zamzee is using gamification to get kids and families off the couch and doing more physical activity.
Gamification is currently being used intelligently to tackle some very big societal issues, motivating people to change even deep, ingrained behaviors.
Companies in the social identity management and gamification spaces are ones to watch such as Gigya , Janrain, Badgeville and Bunchball.
Enterprise gamification is a user experience (UX) and consumerization of IT (CoIT) trend that will take the market by storm in 2012.
FORBES: Research Summary: Demystifying Enterprise Gamification For Business
In interviews with 55 early adopters of enterprise gamification, Constellation identifies the three core pillars that include measurable action, reputation and incentives.
FORBES: Research Summary: Demystifying Enterprise Gamification For Business
Like any new trend, gamification will move through the hype cycle from the peak of inflated expectations into the trough of disillusionment.
Ultimately, gamification in educational apps often means a more colorful transactional reward system is placed on top of a common pedagogical structure.
Companies like BigDoor, who provided the infographic, are delivering exceptional engagement to marketers through the gamification of content, websites or campaigns.
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The debate arises when you look at gamification in online social networking.
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Gamification is the ungainly name for its re-emergence in the social sphere.
FORBES: Why Did We Look The Other Way on Competition, Gamification?
Electronic Arts ( ERTS - news - people ) and really has a very keen understanding of user interface design and gamification.
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