The Aldi philosophy may not be for every company or for every product.

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Google News, which accounts for roughly a billion of the 4 billion clicks the company sends to news sites each month, takes this philosophy even further by paying close attention to how credible its users consider various news outlets relative to each other.

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The philosophy that secrets are useful mainly to indecent people is awfully convenient for Schmidt as the CEO of a company whose value proposition revolves around info-hoarding.

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