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It is popular because it strips the first-person-shooting genre down to its essentials by putting players in a variety of locations, or maps, and letting them shoot each other with an assortment of outlandish weapons.
Mr. Lau added that while "first-person" shooting games called such because the player experiences the game as if he or she is looking through the main character's eyes are a large and mature market in the U.S., these types of games are still a nascent genre in China and have a lot of potential to grow.
The three admired a level in Activision's 2007 first-person shooter Call of Duty 4: Modern Warfare, which involved shooting bad guys from a very heavily armed AC-130.