The agreement will see RSA having exclusive brand sponsorship of the teams' apparel, both playing and training gear.
Depot cut Toro's floor space while selling Deere-made mowers under the exclusive Scotts brand.
On larger priced items, Best Buy needs to use its marketing power to partner with strategic suppliers to create unique offerings that are only available through Best Buy (either their own brand or an exclusive with an existing brand).
Odder still, Capcom has a long relationship with Sony and a PS3 exclusive release of a brand new Monster Hunter game seems like a no-brainer for everyone involved.
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So new clothing lines have centered on Jones Apparel's l.e.i. brand for juniors, plus an exclusive deal with Ocean Pacific, a surfware line from Iconix Brand Group.
Apple acquired exclusive usage of the iPhone brand from Cisco back in 2007.
The boutique will offer the entire range of collections from the Geneva-based brand, as well as exclusive boutique models.
As Messrs Grossman and Shapiro also point out, a luxury brand confers status only because it is exclusive.
They also wrote to various brand owners and captured big names for exclusive distribution rights at that early stage in Indonesian retail.
Offer them exclusive celebrity interviews to certain blogs, run contests around your brand and the celebrity, create short videos with the celebrity using and talking about the product, and release original photos of the celebrity with your product.
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He had the smarts or luck or combination thereof to hold the exclusive distributorship for Budweiser beer in the huge LA market when that brand was truly king.
Long story short, American Needle Inc. argued that the NFL violated antitrust law because all 32 NFL teams worked together to freeze it out of the NFL-licensed-brand-hat-making business when they gave that exclusive right to Reebok for ten years.
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The company also produces exclusive fragrances and related products for select leading specialty retailers under their own respective brand names.
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The plucky Korean brand will have the national TV stage all to itself as the exclusive automotive sponsor of the 85th Academy Awards, on ABC.
FORBES: Oscars Have Become Hyundai's Biggest Marketing Performance
To commemorate such a momentous occasion, Razer, the world's leading high-end precision gaming brand, in collaboration with Hasbro, famed toys maker, unleash the exclusive Transformers 3 Collector's Edition gaming suite.
ENGADGET: Razer trots out Transformers 3 Edition DeathAdder, Vespula and laptop case
These companies get exclusive sponsorship rights for their categories--that is, the right to associate their brand with the games.
"EPIX is a unique brand that we look forward to offering our customers on multiple platforms, with exclusive programming and movie content that isn't available anywhere else, " said Terry Denson, vice president of content strategy and acquisition for Verizon.
ENGADGET: Verizon to offer Epix movie channel / streaming service on FiOS, VCast
In each phase the brand seemed to be trying to recapture its glorious past as one of the most exclusive haute jewelry houses in the world for an older sophisticated clientele who would appreciate its historic grandeur.
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Penney has plans to sell products that are part of Macy's exclusive agreement in May, but the goods will be branded under "JCP Everyday, " a new brand reserved for the Martha Stewart merchandise.
Offering carriers exclusive access to different custom-built Lumias is how Nokia is looking to get more marketing dollars behind the Lumia brand.
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