One of the benefits of renewable, synthetic diesel is that it can easily be distributed through gas stations, using existing diesel infrastructure, according to Dynamic Fuels.

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It provides an infrastructure that allows sharing of dynamic collections of computational systems, large data storage and other remote facilities that an individual may use.

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So for the next eight years -- the next four years, at least, let me not jump the gun -- (laughter) -- for the next three years and one month -- (laughter) -- that I'm assured of this current position, we are going to make sure that we put the infrastructure and the framework in place so that a new dynamic, a new set of relationships have been established.

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This is partly because the technological building blocks required to deliver these kind of dynamic consumer services at scale WiFi and 3G broadband for instance, cloud infrastructure like Amazon Web Services, or connectivity technology like NFC chips, RFID and WiFi tags have now passed the tipping points in terms of cost.

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Your team may not have a concluding event to your strategy as Pennell did with the Olympics, but like him you must lengthen your planning horizon, hire a team, develop a strategy, invest in an infrastructure, develop governance, and engage external partners all of which are flexible and dynamic.

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