The Internet has only accelerated the process, making highly targeted direct-marketing campaigns as simple as a mouse-click.
He insists that he can reignite online retailing, using Buy.com as the hub of a web-based direct-marketing force.
The Internet has only accelerated the process, making highly targeted direct-marketing campaigns as simple as a mouse click.
It will probably use the money to make acquisitions of firms that do direct-marketing of pharmaceuticals, travel and financial products.
The SIIA white paper says software sellers manipulate the rules of Internet auction sites to obtain e-mail addresses of bidders on software, creating a direct-marketing channel.
If Jango were to record its master's buying patterns and supply them to the stores it searches, it could enjoy many of the direct-marketing advantages of a NetMarket's database.
The ACLU campaign to change the law comes after the group asked members last year to seek data about themselves from big Web firms using the 2003 law designed to help shed light on direct-marketing practices.
On the plus side, the services can accept reservations at any time, track their customers' behavior to provide personalized services such as identifying regular customers and their preferences for seating, and use direct-marketing techniques to drive business on slow nights, fill cancellations or offer premium seating.
Nielsen BookScan's definition of bulk sales includes quantities bought by corporations or associations either for resale or free distribution, and quantities purchased by their authors, regardless of whether the writers intend to resell the books, give them away, or use them to fulfill a direct-marketing promotion.
Long before competitors caught on, Wren started putting Omnicom into less glamorous operations--direct-mail marketing, public relations, even, most recently, a company that provides crisis management and executive-protection services--to provide revenue during the inevitable dips in the ad business.
Claritin, the non-sedating antihistamine from Schering-Plough (nyse: SGP - news - people ), is often credited with starting off the direct-to-consumer marketing craze in the pharmaceutical industry.
This may sound like a pittance, but in energy conservation circles which generally see buy-in on the kind of one-in-a-100-at-best scale of direct-mail marketing this was a huge victory.
FORBES: Op-ed: Behavioral economics and your monthly energy bill
Always on the lookout for opportunities, Gheorghe chatted up one of his limo passengers, Andrew Saxe, who turned out to be the head of a small company managing direct-mail marketing lists.
"Branded media, context-based marketing, direct mail, preference-based marketing (agreeing to get ads via e-mail) it's what people are missing, " says Killen.
Hidalgo's team takes a surgical approach to direct marketing--and that means nonstop testing, online and off, of every message that customers see.
Research by the Direct Marketing Association and e-mail marketing firm Experian showed that 26% of marketers are confused about the new directive and do not know what impact it will have on their business.
Supposedly, DMM wants to take advantage of "existing manufacturer relationships" in China to offer tablets through the Buyers Club of another company, Direct Media Marketing -- which doesn't appear to exist on the internet, at least as it's described.
Hood, 60, had spent 18 years with the Salvation Army in Ohio, New York and Pennsylvania before mustering out in 1986 to work in business-to-business direct marketing for TRW and Equifax (nyse: EFX - news - people ).
While direct-to-consumer marketing may make it seem otherwise, testosterone is no exception, Vergel says.
Launching of KASAYSAYAN: THE STORY OF THE FILIPINO PEOPLE, by the Asia Publishing Co. (Reader's Digest and A-Z Direct Marketing).
Cox will promote TiVo Premiere via its website, cross-channel advertising, and via direct marketing to its video and high-speed internet subscribers.
Dell innovated computer sales, eschewing expensive distribution for direct-to-customer marketing and order-taking.
Google is really not much different from age-old direct marketing, in which a propensity for product interest is discerned, and a pitch made.
His track record for successfully joining product, promotion, and direct-to-consumer marketing sets a compelling stage for both MOG and "Daisy" within the burgeoning and competitive digital music space.
ENGADGET: Beats Electronics announces project Daisy music service, appoints new CEO
The 4, 700-member Direct Marketing Association is fighting any new authority for the states, arguing the SSUTA has barely reduced the tax collection burden presented by 7, 500 different sales jurisdictions.
Hood, 60, had spent 18 years with the Salvation Army in Ohio, New York and Pennsylvania before mustering out in 1986 to work in business-to-business direct marketing for TRW and Equifax.
The response rate for banks is less than 0.5% for every 100, 000 offers mailed, or about half the direct-mail industry average, according to the Direct Marketing Association.
The result store cards, Karstadt-branded credit cards and direct marketing may be old hat in America or Britain, but in Germany they are still near-novelties.
应用推荐