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According to Klout, these well-established designers have found a way to translate their real-life work and esteemed reputations into digital influence as well.
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Consider that influence or digital eminence depends on the attitudes of others on you, and secondarily on the behavioral activity between them and you.
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The MBA students identified the three key industry change drivers as such: whether or not there will be continued economic downturn, the ever-present influence of digital and continued fragmentation of media channels.
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That hits exactly where companies like Topsy and Klout will have to differentiate, and measure influence by more than mere quantity (or digital noise-making).
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Digital marketers and ecommerce marketers, etc. will begin to influence and drive more revenue than their bricks and mortar counterparts.
FORBES: Looking Back, Looking Ahead - CMOs Weigh In
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According to Stephen Laster, chief digital officer at McGraw-Hill Education, the goal is to build up political capital, awareness, approval and influence in multiple ways.
CNN: Game for students aims to make Congress serious fun