The key to sustaining a healthy life, a healthy business or a healthy region is to make a transformation to a new curve before the current one is too far in decline.
The TV ad market is "reaching the top of the curve, " and digital technologies will accelerate the coming decline, says Peter Sealey, a former Coke marketing chief who now teaches at the University of California at Berkeley.
Even when this training is complete, organizations will continue to experience a decline in productivity due to implementation and go-live efforts (plus the inherent learning curve in using the new code sets).