The thing I like about CWTR is that they focus on a specific customer demographic, and in doing so can really build a relationship with that customer group.
As these strategies falter, I expect business leaders will recognize that new growth must have a stronger customerfocus, which marketing can uniquely provide.
"I can focus my energy and passion on building a great culture and great customer experience, and stay true to the vision of the company, " says the 28-year-old, adding that Gemvara now has 100 employees.