In an oligopolistic market where new competitors look for ways to standout, Kanon Vodka is targeting the so-called 21-century consumer: environmentally conscious with a taste for partying.
Its latest winning strategy is the success of its coffee, which has won approval from Consumer Reports magazine who rated McDonald's coffee higher than Starbucks based upon both taste and price.
For the modern consumer, the challenge isn't to avoid the undrinkable but to find that interesting bottle that will inspire the taste buds and impress your guests.