The idea that morality is a culturally-conditioned response straightforwardly implies moral relativism, and Prinz embraces it.

FORBES: Morality: Nature or Culture?

Amr Moussa, the secretary-general of the Arab League, is an arch-exponent of this conditioned response.

ECONOMIST: Democracy in the Middle East

In response to that, people have been conditioned to focus more on what they can lose when they make investments than about how much they can make.

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