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Employees were invited via e-mail and through fliers to click on the Brightidea icon on their computer's desktop.
FORBES
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The pink, rectangular icon on the computer screen representing the progress of PATH train 5780 blinked, as the cars rolled out on the westbound tracks from the World Trade Center station.
WSJ: PATH's Road Back Is Rocky
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Insert a floppy disk, then open My Computer, right-click the A: icon, and select Format.
CNN: Top 50 Windows tips
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He said it was an attempt to do away with app-centred systems that were a legacy of the computer world in which people clicked on an icon to start a program.
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Ordinary users fell for touches like the smiling Mac icon that came on as the computer warmed up, as if the machine was relating to you, promising to be along in a minute.
FORBES: Happy Birthday, Mac!
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Computer makers can now eliminate the once "inseparable" browser icon, since Microsoft has already won that battle.
FORBES: Will History Repeat Itself?
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Click the icon at the top of a window, and the computer will resize the window so you have room to view a browser and Windows Media Player, for example.
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But all that star power has so far been matched by the power of computer geeks who are using what they know best to keep the rhythmically challenged Silicon Valley icon in the game.
CNN: Fans keep Wozniak 'Dancing With the Stars'