It's sandwiched vertically in the center of the dash, where the traditional stack of HVAC and stereo controls would normally lie.

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The focus groups led to several changes, including a line down the center of the screen to clearly delineate different points in time running vertically, said Jackie Cerretani Frank, a user experience researcher at Facebook.

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From the center of the stage, a powerful stream of air was sent though a vertically positioned wind tunnel, allowing acrobats to hover in mid-air.

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