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So why are CMOs not compensated for their sales increase success, their brand success, new product introduction success and so forth?
FORBES: CMOs: The New Corporate Deal Makers
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Importantly, with the introduction of Project Brand, the individual teams will not feel as if they are being removed from the marketing equation.
FORBES: Project Brand Is The Future Of Minor League Baseball
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And will audiences be perfectly willing to get a brand new Batman whose first introduction is alongside flying aliens who shoot lasers from their eyes and God-like warriors battling global threats?
FORBES: Batman To Be Rebooted In Justice League Film, Report Says
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But since September, quality perception of the brand has been relatively high, corresponding with the introduction of the concept stores.
FORBES: Nine West Concept Stores Resonate
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The introduction of the Cayenne as part of its brand diversification is, in this enthusiast's mind, a dangerous step.
CNN: Office talk: Have your say
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That changes today, with the introduction of Logitech G, the company's official brand for PC gaming peripherals.
ENGADGET
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The brand wanted enough room to display 34 vehicles, including its big introduction the Furia Concept sedan, which made its world debut this week at the show.
FORBES: Detroit Auto Show Booths Show Biz is Back
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Among the brightest of the brand-new is EN Japanese Brasserie , an excellent choice for an introduction to Japanese food for the trepidatious.
FORBES: The Forbes 2007 All-Star Eateries in New York
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Nissan is likely to unveil the first of the revived Datsun brand's cars in India in a few months, followed by the vehicle's formal introduction in February in New Delhi.
WSJ: Renault, Nissan Expanding Capacity of India Joint-Venture Plant
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At its recent introduction of the Rezound, the company crowed that it had been named the best-selling smartphone brand in the US in Q3 and that it was the leader in 4G smartphones. (The NPD Group, my employer, supports the second claim but not the first.) HTC also noted that it had cracked the Interbrand 100 list of best global brands after only five years of brand promotion.
ENGADGET: Switched On: HTC goes back to the feature Mobile