Amtrak's eVouchers are perhaps the worst product introduced by a major travel brand in recent memory.
He believes Acer can shake up the market regardless, given its corporate heft and strong brand.
After years of investigation, Audi was exonerated, but the damage to the brand image was done.
Control of the Motorola name was thornier both men viewed the brand as fundamental to their businesses.
The concept: Create brand lust in youngsters by way of word of mouth (or Internet) among trendsetters.
How do you create a consumer brand in a business ruled by dry specs like carats and megahertz?
With office products there is little innovation or brand equity, and companies are forced to compete on price.
With typical Trumpian bravado, Don insists the brand name will carry them through, even in a bad market.
The user is the hero of the story, not the brand or the thing.
Today the world of brand licensing has become a kind of elaborate docking exercise.
As a result, ensuring your personal brand is bulletproof has never been more important.
In the publishing industry, the king of living the brand is Hugh Hefner, founder of Playboy.
Santos says that is changing now that Audience has a consumer brand called earSmart.
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Low thinks that these companies suffer from "brand fatigue, " compared with some newer brands.
You need an engaging brand within the category from which streaming music will flow.
But Simon Anholt says none of that matters when it comes to brand recognition.
One way nations brand themselves is through TV ad campaigns like this one for Ireland.
Creating a consistent brand that resonates with a particular audience has become more important than ever.
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It will not necessarily expand, so much as defend you from loss of brand awareness.
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The point is that the NY Times remains a journalistic powerhouse and an elite brand.
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It isn't enough that you've a brand new and very sparkly picture book out.
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