He played down the Beyond Petroleum rhetoric in favour of a greater emphasis on the company's core business.
ECONOMIST: Schumpeter
However much BP works with NGOs, it will find it impossible to move beyond petroleum, with all its attendant environmental problems.
ECONOMIST: Business and NGOs
Though the "Beyond Petroleum" rhetoric of BP's former chief, Lord Browne of Madingley, has been shelved, Mr. Dudley does not dismiss climate worries.
WSJ: The Weekend Interview with Bob Dudley: Three Years After the Spill, BP Gets Bullish
The company that was praised for its corporate social responsibility following its image overhaul in 2000 (when it started calling itself Beyond Petroleum) is now being scorched from all sides.
FORBES: BP Under Fire: Highlights From The Opinion Pages
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