Baby Einstein has now expanded into toys, activity centers and music.

FORBES: Baby Lessons

Disney acquisitions executive Russell Hampton fretted that Baby Einstein might languish under this system because the divisions would be too busy focusing on much bigger properties like Finding Nemo.

FORBES: Baby Lessons

So Hampton convinced Disney President Robert Iger to let him run the company outside of Disney's traditional management structure, even going so far as to establish Baby Einstein's headquarters in a dingy office park in Glendale, Calif.

FORBES: Baby Lessons

Frustrated with manufacturers' repeated claims, the nonprofit Campaign for a Commercial-Free Childhood (CCFC) filed a complaint with the Federal Trade Commission in 2006 against Brainy Baby and Baby Einstein, charging the companies with false and deceptive advertising.

FORBES: Baby Frankenstein

Baby Einstein is bad for your kids.

FORBES: Baby Frankenstein

Instead of waiting for the divisions to develop the brand, Hampton has done it himself--convincing the consumer products unit to come out with hand puppets and getting Buena Vista's help in securing Baby Einstein videos prime positions at Wal-Mart.

FORBES: Baby Lessons

Kiddie video maker Baby Einstein Co. believes it can develop the brains of babies as young as a few weeks old by having images of toys or animals move across the screen while classical music plays in the background.

FORBES: Baby Lessons