Anxious to extol the virtues of his latest starter design, the general manager of our factory that produced starters lobbied me for a separate block of time to discuss his new design with the purchasing manager of one of our largest diesel engine customers who happened to be attending our quarterly meeting.

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But even with much ambiguity, the idea clearly caught the imagination of many attending TechCrunch 50, which aims to spotlight early stage technology companies that are prowling for funding, customers and press (in that order).

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