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Businesses can no longer afford to let trust sit on the sidelines.
FORBES: How Did Carnival, Boeing, Barclays, and Tesco Squander Our Trust? How Do They Win It Back?
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The Archdeacon of Salop said Shrewsbury and Telford NHS Trust cannot afford to resurrect a second post which has long been redundant following a retirement.
BBC: Chaplaincy volunteers sought at Shropshire hospitals
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Banks can no longer afford to ignore the issue of broken trust and disappearing customer loyalty.
FORBES: Nickeled and Dimed: Can Banks Buy Back Your Loyalty?
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Last week the trust was outbid and could not afford a bidding war.
BBC: NEWS | UK | Wales | Successful bid for ancient wood
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The answer was simple: these people had so little money that they just could not afford to risk buying a brand they did not know and trust.
FORBES: Neil Armstrong: Ode to Trustmarks
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The two are a near-perfect fit, but Hershey cannot afford to buy Cadbury, and Cadbury cannot buy Hershey without the approval of the trust that controls the firm.
ECONOMIST: Cadbury
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Jack mentioned the Medicare proposal that I have made to stabilize the Medicare trust fund till 2027, provide a prescription drug benefit that we can afford, and provide much more preventive services, which I think are very, very important.
CNN: Transcript: Clinton speaks on patients' bill of rights
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But it has built up trust over the years with the consumer that as long as it continues to deliver value, it can afford to inch prices up in certain areas.
FORBES: Department Store Pricing -- No Easy Task (Part 4 Of 4)