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And the town, historically reliant on industry and crisscrossed by pockmarked streets, isn't especially affluent either.
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It is aimed at less-affluent customers who don't keep a lot of money in the bank.
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You've probably heard that the new college tax breaks aren't meant for the affluent.
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Head teacher Debbie Clinton admits her school is in a more affluent area, but doesn't see why her students should be punished for that.
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Papa Murphy's doesn't cater to a more affluent crowd, one that might pay extra to have salmon and feta sprinkled on an uncooked gourmet pie.
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The trend is doubly dangerous for a company like Sega, which hopes to attract older, more affluent gamers--gamers who aren't necessarily put off by PCs.
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This is the first time PNC has asked about help for family and friends in its annual survey, so Pappaterra can't say for sure that more of the affluent are helping out these days.
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"Chuck said that because he deals in luxury goods, he wouldn't be affected by the slowing economy, because his customers are affluent, " Mr. Kassim recalls.
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"I don't feel right about spending in this environment" has become a mantra among the affluent.
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For social commentators like Peter York -- author of the famous "Sloane Ranger Handbook" -- Wimbledon represents a type of Britishness that doesn't exist any more: one steeped in glorious Empire that is overwhelmingly white, affluent and still centered around London and the south east of England.
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The true story of Mr. Mutairi's journey, from the uprising in Qala-I-Jangi to Guantanamo Bay's military detention camp to the privileged life of an affluent Kuwaiti citizen, is one that his team of high-priced lawyers and the government of Kuwait doesn't want you to know.
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