To date Google has treated hardware as a gimmick but as it grows its design aesthetic it needs to reap more from these investments.

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The Latitude 6430u is a 14-inch Ultrabook that strikes the balance between aesthetic appeal and corporate needs with the combination of security, manageability and durability in a thin, highly-mobile form factor and striking design.

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This world has enough clout and money floating around that no one company s ever going to have the kind of power that Apple needs to maintain its aesthetic.

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But in addition to the intensity of the artist's involvement with his art, he sincerely believed that he had developed a universal structural and aesthetic language suitable for all the building needs of our time.

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His pitch is sufficiently accurate so that he uses vibrato only when he needs to as an effect that can be drawn on for any number of aesthetic reasons.

NEWYORKER: Atomic Clock