Don't ask the sociologists, the demographers, the advertising agencies, and certainly not the tobacco companies.
The people Trada pays work at advertising agencies or are stay-at-home parents or retirees.
Beyond TimeTracker, CreativeWorx is offering services for company workflow data collection, primarily to advertising agencies.
The problem is that advertising agencies make their buys based on average audience, not cumulative audience.
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The American Association of Advertising Agencies estimates that about 10% of compensation agreements are value-based.
Older media, advertising agencies and domestic web rivals increasingly complain about its grip on the market.
How much of it is funneled off into the pockets of advertising agencies or celebrities like Palin?
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International aid organisations are often better than commercial distributors and advertising agencies at getting the product out.
One is that their advertising agencies should be the most important (and most profitable) part of the group.
Ms Nevill appealed to advertising agencies to assist the BFI with the project.
BBC: NEWS | Entertainment | Archive saves film and TV adverts
But some advertising agencies have voluntarily moved away from billing by the hour and towards contracts that reward value.
Like so many new social media platforms, advertising agencies have been quick to seize on the potential of Vine.
While peer PR agencies including Burson-Marsteller and Fleishman-Hillard were bought up by advertising agencies, Edelman remained closely held and independent.
From a business perspective, advertising agencies could use Anaface to select models that would have the greatest subconscious appeal to consumers.
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"Lawyers, advertising agencies and recruiting firms have all developed skills and services specific to the technology industry, " says software entrepreneur Ashok Soota.
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Advertising agencies, like everything nowadays, are evolving whether they like it or not.
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Consultants and advertising agencies regularly evaluate them using public survey data.
Advertising agencies use digital media on a daily basis and have developed deep insights on how it is changing the lives of consumers.
They are also what advertising agencies want namely for our ideas, content and campaigns to drive revenue and make our clients famous in the process.
One potential candidate is ValueClick, a publicly traded online marketing company that provides demographically targeted ad space to about 6, 000 advertisers and advertising agencies.
Advertising agencies helped lead the successful introduction of privatisation, which opened up share ownership to the general public through the selling off of nationalised companies.
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African advertising agencies are upping the ante and fast catching up with their contemporaries in the U.S and Europe in churning out creative, captivating stuff.
Nothing against client side intel, but I find that the advertising agencies of such brands usually hold a more passionate view of the consumer viewpoint.
Traditional advertising agencies are quickly catching up to and, in some cases, outpacing specialty ad shops when it comes to digital and direct marketing capabilities.
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Have advertising agencies just hired a bunch of sophomores as interns?
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The American Association of Advertising Agencies is nearly 100 years old.
However, finding the best organization to help you co-create your digital strategy may lead you to seek out firms you may not have considered: advertising agencies.
And then there are other companies whose very existence relies on the continued presence of these major marketers, including advertising agencies, branding firms and production companies.
It has already received backing from Coca-Cola and its advertising agencies, who are providing funding and allowing the BFI to use their advertisements in the project.
BBC: NEWS | Entertainment | Archive saves film and TV adverts
Although the recession may give companies an immediate reason to reassess how they pay their advertising agencies, it is not the sole impetus for the switch.
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