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He is the new official spokesperson for the ATLAS experiment, a particle physics experiment at CERN.
BBC: Higgs boson discovered. What next for CERN laboratory?
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The AMS project began in 1994, when Professor Samuel Ting, a Nobel laureate from the Massachusetts Institute of Technology, was considering a new high-energy physics experiment.
ENGADGET: AMS detects excess of positrons, could suggest existence of dark matter
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"This is the start of a new story of physics, " said Tony Weidberg, Oxford University physicist and a collaborator on the Atlas experiment.
BBC: LHC cements Higgs boson identification
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The man behind the technology is Immerz CEO and president Shahriar Afshar, a physics researcher infamous in academic circles for a controversial experiment he conducted on Harvard in quantum mechanics.
FORBES: CES: Immerz Lets You Literally Feel Videogames And Movies
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Tom Shanks, Professor of Physics at the University of Durham, UK, thinks the experiment is a modern version of Sir Arthur Eddington's historic eclipse expedition.
BBC: Test for Einstein's gravity speed theory
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Einstein's special relativity theory that says energy equals mass times the speed of light squared underlies "pretty much everything in modern physics, " said John Ellis, a theoretical physicist at CERN who was not involved in the experiment.
MSN: Neutrinos clocked moving at faster-than-light speed